Hi I'm Carole Kerch, Principal Designer and founder of Swell Design, based in San Diego, CA.
I started my career in the fashion design industry receiving an AA in Apparel Design and Merchandising. I Merchandised at Charles David stores and worked at Nordstrom in the Fashion Office pulling clothes for fashion shows. This experience led me to work at Victory Catalog orchestrating and merchandising photo shoots. In 2003 I left the corporate world to raise my 5 kids. With so much time at home, I cultivated a love for interior spaces. I found that designing a home that aesthetically works for both kids and adults was not only possible but incredibly fun. With a first hand understanding of how families really live, I helped my neighbors and friends transform their spaces. In 2013 I turned my passion into a business, Home Staging for Realtors and furnishing residential homes.
I specialize in fun, usable spaces. My design philosophy is comfort first, style next. I am not interested in making your house look like a magazine (although that may happen!) but a cool space that reflects your tastes and needs. A home should look like the people that live in it. My aesthetic changes with different projects- and I love the challenges that come with new spaces and personalities. I would define my personal style as bright, clean, and comfortable.